We are a social change communications initiative, providing a global platform for catalysing and amplifying the Africa-led movement to end FGM. In doing so, we promote the use of social change communication to influence a change in the social norms that underpin FGM.

We support grassroots organisations to strengthen their social change communications to end FGM. We also develop locally-owned strategies, informed by national priorities, to address local contexts and needs. We support our members and partners to leverage resources and opportunities, increasing their impact in the end FGM movement.  

Our strategic plan

Growing the movement

Through the unifying power of The Girl Generation brand, we mobilise partnerships with individuals, the African diaspora, grassroots and national organisations. This involves forming a strong membership base with youth, the media, community leaders and corporate partners.

Country profiles

Local delivery

Local actors are best placed to deliver communication strategies within their unique context. We work together with our members, learning from their vast experience and existing knowledge, and respond with tailored support mechanisms and resources to structure their communications work.

About social change communications


We collect, package and amplify positive stories of social change across Africa and beyond, so that everyone can hear the sound of change.

Read our stories of change

Global advocacy

Our advocacy objectives are to:

  • ensure that FGM is mainstreamed in global, regional and national development policies and agendas to unlock new resources for FGM
  • target international NGOs working on wider health, rights and education for women and girls, to include FGM as a vital component of their work
  • secure increased commitments to ending FGM from global multilateral, bilateral and private donors

Read our advocacy blogs

End FGM grants

The End FGM Grants Programme provides much-needed support to poorly resourced grassroots organisations working to end FGM. At present, the grants are available in Kenya, Nigeria and The Gambia, and will be gradually rolled out across The Girl Generation's focal countries.

Find out more